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Electric Everything: LiveWire Reports 69 Motorcycles Sold Last Quarter

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While Harley-Davidson might no longer be the owner of LiveWire as a brand, the company still enjoys an 89.4% stake in the group (plus STACYC’s electric balance bikes) – which is why we’re connecting Harley’s 2022 successes to the zero-emission bike brand’s 2022 sales results.

All told, 597 units were shipped out, beating the brand’s goal of 500 motorcycles sold by the end of the year; broken down, that means 69 motorcycles rolled out for 2022’s last quarter, compared to 186 units in the same quarter of 2021 – and all evening out to “a 30% increase from the 461 motorcycles shipped in 2021” (via Motorcycle.com).

LiveWire's Del Mar, slotted to be released into markets later in 2023. Media sourced from LiveWire.
LiveWire’s Del Mar, slotted to be released into markets later in 2023. Media sourced from LiveWire.

All this happened the year LiveWire went public, meaning that the brand was also absorbing higher costs in product development, hiring power, and general company upscaling.

The well-wishes come with a few scrunched brows; an additional $18 million in operating losses means that the Del Mar’s debut delay to later in 2023 will likely affect some of 2022’s positive figures; with “LiveWire expecting to produce between 750 and 2,000 motorcycles in 2023, with an expected operating loss of $115-125 million,” we look forward to the insertion of the Del Mar and One to EU markets.

LiveWire's Del Mar, slotted to be released into markets later in 2023. Media sourced from LiveWire.
LiveWire’s Del Mar, slotted to be released into markets later in 2023. Media sourced from LiveWire.

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Stay warm, stay stylin’, and as always – stay safe on the twisties.

*Media sourced from LiveWire’s website*​


The post Electric Everything: LiveWire Reports 69 Motorcycles Sold Last Quarter appeared first on webBikeWorld.

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Over $100 million in losses, and no I dont like the look in that picture above.
What an uncomfortable position! Put your arms down.
Unless that is how your arms must be from the handlebar position - then I dont want one!!
 
Seems like usually when a company splits off a segment, like Livewire, it’s because that segment was beginning to circle the drain anyway.

By the way, those Livewire media photos don’t do much to promote proper riding safety gear.
 
That's because they want ALL to buy, safety is not a part of anyone buying. They need make money!!!!!!!!!!!
 
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