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Harley-Davidson’s 2022 Fourth Quarter Results

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Our iconic American bike builder has some new market spikes to celebrate – and the festivities apparently include a 9.6% shares increase.

“We ended the year in a healthier inventory position and are set up for a solid start to the riding season,” adds Gina Goetter, chief financial officer for Harley-Davidson.

If you recall, the brand’s third quarter was officially logged at a fluffy 19% for unit shipments back in late October of last year; H-D’s fourth quarter also ended up at a “12% jump in fourth-quarter revenue to $918.63 million, topping expectations of $909.97 million in a Refinitiv survey of analysts.”

That puts overall yearly specs at “revenues of $5.76 billion compared to $5.34 billion in 2021, and an operating income of $909 million compared to $823 million in the previous year” (via Motorcycle.com’s blog).

A view of Harley motorcyclists. Media sourced from Reuters.
A view of Harley motorcyclists. Media sourced from Reuters.

The high won’t last long, unfortunately; with borrowing cost inflation and a calculated spike in operating income (20%-25%) anticipated for H-D’s near future, the rollercoaster is slotted to make a wee dip.

“A higher interest rate adds to the cost of the bike,” explains Ivan Feinseth, chief investment officer at Tigress Financial Partners LLC (sourced by Reuters).

“… when you hear talk of a recession, companies get cautious, and people get cautious.”

A view of a female Harley-Davidson motorcyclist. Media sourced from Harley.
A view of a female Harley-Davidson motorcyclist. Media sourced from Harley.

What’s Harley-Davidson’s prediction for 2023?

Overall growth, with last year’s production pause being the partial fault of “a parts issue from a third-party supplier.”

Now that showrooms are no longer working at deficit of models, we look forward to seeing new and used scoots hit the road’s up-and-coming year of rev-happy shenanigans.

Stay tuned for updates (LiveWire’s going to be a fun one), hit that button at the top of our page for a little ad-free reading, and as ever – stay safe on the twisties.

*Media sourced from Reuters and RideApart*​


The post Harley-Davidson’s 2022 Fourth Quarter Results appeared first on webBikeWorld.

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They still have no entry level bikes. So my buddy who wants to get into riding will be getting a Honda. They need to fix this.
 
They still have no entry level bikes. So my buddy who wants to get into riding will be getting a Honda. They need to fix this.
Every time, it seems, when Harley tries to introduce entry level bikes, the products flop. I don’t know, buy maybe the promoted Harley lifestyle, and the strong voice of the aging Harley cruiser faithful, appear to be their own enemy when they try to branch out to small entry level machines.

It looks like Harley may be getting somewhere in diversity with that new adventure model, but it’s hardly an entry level bike.

Harley recently tried to get new riders on smaller machines with what I recall was the Street 500 and Street 750 models, but looking at Harley’s web site today, those models apparently have been removed from the product line. Another fail.
 
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