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Back in late 2022, PIERER Mobiolity Group – PMG, KTM’s parent company – bought a 25.1% stake in MV Agusta, placing two orange seats at MV Agusta’s board as the group took over distribution of the Varese motorcycles.
Now, we hear KTM wants more than just 25.1% of MV Agusta, evidenced by a recent interview on DeuRuote, where Hubert Trunkenpolz (one of PIERER’s executive members) was quoted as having stated that, “MV Agusta is a gem, it deserves more visibility, and we will take control of it in a reasonable time.”
A stunning custom 1974 MV Agusta 750S. Media sourced from Silodrome.
“MV Agusta will enter our perimeter. It will be a luxury brand, and we aim for 12 thousand motorcycles a year… We want to invest heavily in the Varese plant over the next two years. But first, we need to work on the sales and commercial network, develop a business that is sustainable for MV Agusta.”
“As it is today, I’m sorry to say, MV Agusta’s business can’t stand on its own.”
The 2022 MV Agusta 798cc Superveloce Ago Limited Edition. Media sourced from Cycle News.
Of course, the final question: Will PIERER Mobility Group (posited as “KTM” in other coverage) ever have the Schiranna-based motorcycle marque leave her homeland to make things easier for PIERER?
Absolutely not; in fact, Trunkenpolz tells us with certainty that MV Agusta ain’t going anywhere – welcome news for the various talents residing with the West-Lombardian brand, as well as fans looking to keep MV’s deep Italian roots intact.
“Leaving Italy? Impossible. We will invest a lot of money in Schiranna.”
The post Industry Insider: KTM’s Parent Wants a Bigger Piece of MV Agusta appeared first on webBikeWorld.
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Now, we hear KTM wants more than just 25.1% of MV Agusta, evidenced by a recent interview on DeuRuote, where Hubert Trunkenpolz (one of PIERER’s executive members) was quoted as having stated that, “MV Agusta is a gem, it deserves more visibility, and we will take control of it in a reasonable time.”
A stunning custom 1974 MV Agusta 750S. Media sourced from Silodrome.
“MV Agusta will enter our perimeter. It will be a luxury brand, and we aim for 12 thousand motorcycles a year… We want to invest heavily in the Varese plant over the next two years. But first, we need to work on the sales and commercial network, develop a business that is sustainable for MV Agusta.”
“As it is today, I’m sorry to say, MV Agusta’s business can’t stand on its own.”
The 2022 MV Agusta 798cc Superveloce Ago Limited Edition. Media sourced from Cycle News.
Of course, the final question: Will PIERER Mobility Group (posited as “KTM” in other coverage) ever have the Schiranna-based motorcycle marque leave her homeland to make things easier for PIERER?
Absolutely not; in fact, Trunkenpolz tells us with certainty that MV Agusta ain’t going anywhere – welcome news for the various talents residing with the West-Lombardian brand, as well as fans looking to keep MV’s deep Italian roots intact.
“Leaving Italy? Impossible. We will invest a lot of money in Schiranna.”
*Media sourced from CycleNews, Silodrome and MV Agusta*
The post Industry Insider: KTM’s Parent Wants a Bigger Piece of MV Agusta appeared first on webBikeWorld.
Continue reading...
