bigjeff
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Honda sells 4.2 million motorcycles worldwide in one quarter? wow - am I reading that right?
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Most are the small Honda cub on the world market, that is not sold in the US anymore.
[video=youtube;aaeKrqJJqm0]http://www.youtube.com/watch?v=aaeKrqJJqm0[/video]
They make a lot more money on the auto side of the business.
Nice video. I wonder will my NC will last this long?
Ken
If I could buy a new Cub today in the USA, I would do it in a heartbeat.
You have to settle for a GROM
North America
• Positive impact of NC700X,
GL1800F6B, CB500 series and
other introductions
• Decreased sales of ATV models,
such as TRX500 and TRX420,
and of CBR250R
Honda like other Asian brands took it on the chin in the US during the recession. The small volume European makers like Ducati and BMW sell to a distinctly different demographic than Asian brands and those brands did not suffer so much during the recession - loss of discretionary income did not impact higher income buyers as much between 2008 and now but Ducati and BMW together sold fewer than 20,000 motorcycles in the US last year and less than 150,000 worldwide.http://world.honda.com/investors/library/quarter/2013/FY14-1Q-Quarter-Fact-Sheet.pdf
North America looks to be around 60,000 powersport units sold in that quarter... looking back a few quarters (though creatively changing the link to the pdf) that seems relatively consistent... suggesting that honda sells ~a quarter million powersport items a year in north america... Now as to how many of those were NC's... we'd need to start looking at VIN numbers.
Vast majority of the sales are in asia for power sports, though north america is carrying the automotive sales pretty well.
Honda has spent considerable R & D on the 500s and 700s which are seen as important to bringing younger buyers into the sport. The overall demographic for US and European (including the UK, I guess I should be saying US and EC riders) riders is aging rapidly and if younger riders do not invigorate the market then sales figures will continue to decline as riders age out of the sport and Honda will have a hard time selling 500cc and larger bikes in North America and the EC. Bikes under 250cc sold in the millions in Asian markets including India.
Honda is the world's largest motorcycle manufacturer. I think their recent yearly figure is around 12M sold. Most bikes are sold in Asian countries where motorcycle remains the main mode of transportation. It's a high volume/low margin business model. On the other hand, Ducati sold 44K bikes in 2012, a record breaking year.
Which means, if they don't bring in the younger crowd, HD should start planning for the 2020 Road King Ultra Glide Hard Tail Wheel Chair Limited Edition.