BMW Motorrad Logs Best Sales Ever

[admin]

BMW records best annual motorcycle sales in the brand’s history EV sector did better than anticipated (+44%) BMW’s GS range was super popular, thanks also in part to the arrival of the R 1300 GS Europe recorded as the top country for BMW bike sales

BMW’s just released their sales stats, and 2023 has been their best year ever.​

Our good Bavarians have been celebrating some impressive sales results for their brand-spankin’ new BMW R1300 GS – but did you know that the success of that one bike has now carried over to an entire year of record-breaking sales?



A view of BMW’s F 800 GS, F 900 GS, F 900 GS Adventure. Media provided by BMW.

BMW’s FY2023 Sales Breakdown​

According to BMW’s press release, 209,257 bikes were sold in 2023, with 116,012 of those machines going home to the number one country to buy Bavarian bikes: Europe.

Here are the sales results broken up in order of percentage and country (the ones BMW gave us, at any rate):

BMW FY2023 Global Sales​ Global: 209,257 Europe: 116,012 Germany: 24,176 France: 21,668 Italy: 16,179 Spain: 12,716 Eastern Europe: 6,000 Asia: 47,061 China: 15,832 India:8,768 South America: 21,194 Brazil: 14,106 Mexico: 7,088

BMW’s all-new F 900 GS Adventure. Media provided by BMW Motorrad.

What was BMW’s most successful range for 2023?​

Naturally, our good Bavarians did some extra calculating to check on popularity ratings for their machines – and for 2023, the hype bikes of the year were none other than BMW’s GS range.

Here are some numbers recorded for BMW’s GS family in 2023:

BMW FY2023 GS Range Sales​ R 1250 GS / Adventure: ~56,007 (figure estimated to be around 56,000) R 1300 GS: 4,528 Total GS Sales for FY2023: 60,535

BMw’s CE 04. Media provided by BMW.

How were BMW’s FY2023 EV sales? ​

Understandably, BMW’s electric motorcycle sales did exceedingly well, thanks to strategic positioning in more urban-centric markets.

Apparently, the company sold more of their new CE 04’s than expected, racking up a nice +44% of extra sales for 2023 alone.

Even BMW’s C 400 GT and C 400 X scooters did well, showing off a nice +17.9% uptick in sales with 20,460 units rolling out to happy customers.

A successful year indeed.



Markus Flasch, Head of BMW Motorrad Media provided by BMW Blog.

What does BMW’s Head have to say about this year’s sales? ​

With continual brand expansion into new markets, Markus Flasch feels fully stable going into 2024:

BMW Motorrad remains the world’s number one in the premium motorcycle and scooter segment and once again demonstrates the brand’s successful strategic orientation. Based on [innovation leadership, our highly attractive product range and our strong brand], [BMW Motorrad’s market leadership] is ideally positioned and I am very confident about the year 2024.” – Markus Flasch, BMW Head (BMW Motorrad)​

Bottom line, big congrats to BMW for making the best sales book in the history of the brand!

What do you think of BMW’s 2023 sales successes?

*Media provided by BMW Motorrad and BMW Blog*​

The post BMW Motorrad Logs Best Sales Ever appeared first on webBikeWorld.

Continue reading...