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Electric Everything: Yamaha Wins 2023 Red Dot Design Award

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On top of Honda’s triumphs, we’ve just had news that Yammie’s TY-E 2.0 electric trials motorbike and NEO swappable battery scooter have also landed a spot on the Red Dot Design podium!

The news isn’t exactly a big surprise – there have been eleven consecutive years before this that saw Yamaha Motor Company locking down on the same honor – but the machines are admittedly impressive.

TY-E 2.0

The TY-E 2.0, one of Yamaha's contenders for the 2023 Red Dot Design Awards (they won). Media sourced from The Pack.
The TY-E 2.0, one of Yamaha's contenders for the 2023 Red Dot Design Awards (they won). Media sourced from The Pack.

The TY-E 2.0, one of Yamaha’s contenders for the 2023 Red Dot Design Awards (they won). Media sourced from The Pack.

“Can Be Used Indoors or Outside”


As with every machine, the debut of the TY-E 2.0 had a priority of operative: To prove that electric power can be more fun than ICE bikes.

Best way to do that?

The TY-E 2.0, one of Yamaha's contenders for the 2023 Red Dot Design Awards (they won). Media sourced from The Pack.
The TY-E 2.0, one of Yamaha's contenders for the 2023 Red Dot Design Awards (they won). Media sourced from The Pack.

The TY-E 2.0, one of Yamaha’s contenders for the 2023 Red Dot Design Awards (they won). Media sourced from The Pack.

Throw an ungodly amount of low-end torque and acceleration at a light EV and pit it against ICE competitors in the nearest trials.

Nailed it.

NEO’S

The NEO'S - one of Yamaha's contenders for the 2023 Red Dot Design Awards (they won). Media sourced from The Pack.
The NEO'S - one of Yamaha's contenders for the 2023 Red Dot Design Awards (they won). Media sourced from The Pack.

The NEO’S – one of Yamaha’s contenders for the 2023 Red Dot Design Awards (they won). Media sourced from The Pack.

“A New Standard of Mobility for the Future”


Yamaha’s been a signature on the Swappable Battery Consortium for a hot minute now, so it makes sense that they’d have their own version of the tech.

The NEO’S features a scooter style that is designed to convert riders to electric power – specifically, to “meet the needs of those in Europe transitioning from cars to motorcycles or scooters due to parking issues and traffic jams.”

The NEO'S - one of Yamaha's contenders for the 2023 Red Dot Design Awards (they won). Media sourced from The Pack.
The NEO'S - one of Yamaha's contenders for the 2023 Red Dot Design Awards (they won). Media sourced from The Pack.

The NEO’S – one of Yamaha’s contenders for the 2023 Red Dot Design Awards (they won). Media sourced from The Pack.

Considering the Parliament’s keen desire to make Europe “the first climate-neutral continent” (via the European Commission), we think the choice – and cc-displacement – of the NEO’S fitting.

Which of these EVs would you ride?

*Media sourced from The Pack*​


The post Electric Everything: Yamaha Wins 2023 Red Dot Design Award appeared first on webBikeWorld.

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