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There’s an awful lot of East-meet-West happenings in our good motorcycling community.
While Harley-Davidson continues their forage toward the future with Hero Motocorp (and Zero Motorcycles gets in on a similar perk), KTM and CFMoto strengthen their ties for joyrides scatting pure jazz on up-and-coming seasons.
TVS Motors was another one, having been BMW’s long-standing partner of ten years and bringing back Norton back in 2020, citing that rebuilding Norton’s brand was the “biggest priority.”
A series of riders enjoying the view on TVS motorcycles. Media provided by TVS.
Now, TVS is going one step further by looking to roll up alongside BMW / Norton bikes and enter Europe’s markets with their own brand’s worth of two-wheeled stuff.
According to Alex Whitworth from Visordown, the following TVS models will be in the EU by January 2024:
So, what was the catalyst that brought about the integration of India’s third-largest motorcycle manufacturer into new markets?
Apparently, the Emil Frey Group – an organization steeped in EU importing and retail – will be handling the distribution of TVS bikes into “select countries.” – We haven’t been told precisely which countries those are, but assume that France will be at the top of the list.
A TVS Raider. Media provided by TVS Motors.
Naturally, both the Director of the Emil Frey Group and TVS’s Managing Director are excited to get things going:
What do you think of TVS motorcycles coming to Europe?
The post TVS Bikes Will Soon be in Europe appeared first on webBikeWorld.
Continue reading...
While Harley-Davidson continues their forage toward the future with Hero Motocorp (and Zero Motorcycles gets in on a similar perk), KTM and CFMoto strengthen their ties for joyrides scatting pure jazz on up-and-coming seasons.
TVS Motors was another one, having been BMW’s long-standing partner of ten years and bringing back Norton back in 2020, citing that rebuilding Norton’s brand was the “biggest priority.”
A series of riders enjoying the view on TVS motorcycles. Media provided by TVS.
Now, TVS is going one step further by looking to roll up alongside BMW / Norton bikes and enter Europe’s markets with their own brand’s worth of two-wheeled stuff.
According to Alex Whitworth from Visordown, the following TVS models will be in the EU by January 2024:
- Jupiter 125
- NTORQ
- Raider
- iQube S
- X
- Ronin
- Apache RR 310
- Apache RTR 310
So, what was the catalyst that brought about the integration of India’s third-largest motorcycle manufacturer into new markets?
Apparently, the Emil Frey Group – an organization steeped in EU importing and retail – will be handling the distribution of TVS bikes into “select countries.” – We haven’t been told precisely which countries those are, but assume that France will be at the top of the list.
A TVS Raider. Media provided by TVS Motors.
Naturally, both the Director of the Emil Frey Group and TVS’s Managing Director are excited to get things going:
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What do you think of TVS motorcycles coming to Europe?
*All media provided by TVS Motors*
The post TVS Bikes Will Soon be in Europe appeared first on webBikeWorld.
Continue reading...